News

On August 28th, the city of Da Nang in Vietnam hosted the second Atom Auto Gala under the theme "2024 MatraX Tyres Premiere: The Next Chapter."

The event, held in partnership with distributor Atom Auto, primarily celebrated the launch of the MatraX Lubricants product line in the Vietnamese market while also recognizing local distributors for their achievements in selling MatraX Tyres over the past year.

The gala was attended by representatives from Grupo Alves Bandeira and its partners, including Henry Pham (CEO of Atom Auto), André Bandeira (Managing Director of AB Tyres and MatraX Tyres), Armando Pinto (Sales Manager of AB Chem), Marc de Vries (CEO of TMA International Tyres Pte Ltd), and Melvin Teo (Sales Manager of AB Tyres).

André Bandeira, Managing Director of AB Tyres and MatraX Tyres, highlighted the significance of this launch for the brand: "The introduction of MatraX Lubricants in Vietnam represents another strategic step in the global expansion of MatraX. We are proud of our ability to offer products of excellence and continuously strengthen our presence in important markets like Vietnam. We believe this new line of lubricants will meet the needs of local customers and contribute to the brand's growth in the region. We extend special thanks to our partner Atom Auto and its entire team for their trust and the fantastic work they have done in promoting the MatraX brand."

MatraX, a brand within the universe of Grupo Alves Bandeira, is now present in over 100 countries worldwide. In addition to MatraX Tyres and MatraX Lubricants, the brand—whose inspiration is symbolized by the bull—also offers an extensive range of batteries (MatraX Energy) and additives (MatraX Additives), positioning itself as one of the few brands in the world that offers a 360º solution for the automotive market.

With this launch, MatraX not only strengthens its position in the Vietnamese market but also consolidates its status as a leading international brand, where innovation, quality, performance, and close relationships with its partners have been crucial in conquering new markets.

Watch the presentation video here.