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MatraX was one of the featured brands at the Latin Tyre Expo 2023
2023-06-22The MatraX brand, present in over 40 countries worldwide, participated in the most relevant tyre exhibition of all Latin America, the Latin Tyre Expo 2023.
The event took place in Panama City on June 14th, 15th, and 16th, and it brought together over 500 tyre and auto parts manufacturers from around the world, along with more than 4,500 aftermarket distributors and retailers.
Throughout the three-day exhibition, MatraX's main purpose was to showcase its complete range of tyres and lubricants to the key representatives of the Latin American market, aiming to strengthen its presence in this international market through an expansion of its distribution network.
The Alves Bandeira Group's brand was indeed one of the main highlights of the exhibition, thanks to its complete offering of tyres, lubricants, and batteries.
Regarding the tire segment, MatraX Tyres provides a diverse portfolio of tyres to its distributors, ensuring coverage of virtually all market needs, including SUVs, 4x4 vehicles, commercial transportation, and heavy-duty vehicles.
In the lubricant segment, the MatraX Lubricants brand stands out for its cross-segment offering (automotive, industrial, and specialty) and its recognized European quality, proven by international certifications such as the European ACEA and the American API, as well as by the approvals from renowned manufacturers in the automotive industry.
The brand's portfolio is completed by MatraX Energy batteries, produced with the highest European technology and internationally recognized, not only for their extensive range of products that covers all market needs but also for their reliability and high performance.
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